Month: December 2011

Top 10+ social media disasters Many global marketing companies are “sitting on the sidelines” looking for opportunities to “commercialize” social media. But sometimes brands don’t do thi[...]

Don't let things get arrogant Big companies start off with verve and energy and aspiration and incredible values that fuel their growth, then grow to the point that they’re no longer in tune with w[...]

Consumers complain using social media Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if dissatisfied w[...]

FedEx delivery person throwing a video monitor There have been countless examples of businesses not understanding the power and speed that social media can turn something from minor irritation into f[...]