Social Media
Volkswagen Dark Side
Is this what social media fail looks like

This is what a social media fail looks like: 900+ comments and no response from VW.

W UK - The Dark Side - Facebook

Is this what social media fail looks like – VW UK – The Dark Side

On their Facebook fan page VW was asking for advice for 2012:

We hope you had a fantastic New Year. Do you have any resolutions and what would you like to see us do more of this year?

Over 900+ people hopped – probably inspired from “The Dark Side” – on their page and told VW to stop lobbying against climate laws. Despite the 900 comments, there’s not been a single word in response from VW.

If the brief history of social media has told us anything, it’s that ignoring people doesn’t make them disappear, it just makes them angry.

One mistake is all it takes for social media to turn against your brand.

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Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland View full profile

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