Is this what social media fail looks like

Social Media

January 5, 2012
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By:
Torben Rick
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0 Comments
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Social Media, Social Media Failure

This is what a social media fail looks like: 900+ comments and no response from VW.

Is this what social media fail looks like – VW UK – The Dark Side

On their Facebook fan page VW was asking for advice for 2012:

We hope you had a fantastic New Year. Do you have any resolutions and what would you like to see us do more of this year?

Over 900+ people hopped – probably inspired from “The Dark Side” – on their page and told VW to stop lobbying against climate laws. Despite the 900 comments, there’s not been a single word in response from VW.

If the brief history of social media has told us anything, it’s that ignoring people doesn’t make them disappear, it just makes them angry.

One mistake is all it takes for social media to turn against your brand.

Short URL & title:
Is this what social media fail looks like — http://www.torbenrick.eu/t/r/tcg

Torben Rick

Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development, change management and turn-around. View full profile