Month: January 2012

What happens when the hashtag gets hijacked Many company's have discovered that using hashtags effectively can put Twitter and social media campaigns over the top. But what happens when a hashtag ca[...]

Social media have created a participation culture. We no longer merely watch and consume culture. We create, share and interact with it. Social media has forced openness and transparency in businesse[...]

Creative crisis communication Apologizing has become one of the standard practices of crisis communication and reputation management. The problem is, they are all starting to sound alike. Johnson [...]

With the explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding how to use it the right way. What can we learn from the many s[...]