Many studies have affirmed the connection between employee engagement and performance, but the Towers Watson Global Workforce Study makes the most powerful, bottom line case yet for the connection between...
Consumers are changing - but many companies have not realized that. The consumer decision making process has permanently shifted – widespread access to the internet has made it easy and...
Many organizations are in the process of changing their business models Year after year, the list of companies that no longer exist because they were unable to evolve continues to...
Businesses are struggling right now, but many are simply throwing their hands up. Take the time to analyze what is going on under the hood of your business, before it's...
Corporate Twitter failure and disasters With increasing numbers of people registering and managing their profiles in social networking websites, Twitter is one of the major microblogging services that have gained...
The customer driven organisation The focus of any organization, no matter how big or small, must be the customer. Unfortunately in today's business climate there is a lot of lip...
The currency of social communications is being threatened by the rise of dodgy reviews The Beatles once sang, "All you need is love" and thanks to the rise of social...
Justine Sacco's nightmare before christmas Don't joke about something on Twitter, that should never been joked about. This can quickly lead to a Twitter nightmare. That is what happened to...
Word-of-mouth recommendations - Over-the-fence was king Up until five years ago, over-the-fence word-of-mouth (WOM) was king, and any business with hopes of survival relied on those "Peter told me you...
Word-of-mouth recommendations are still the king of all kings Marketers have known for years that word-of-mouth marketing (WOMM) is the most credible form of advertising because promoters don’t stand to...
It's time to bury the traditional marketing model: Marketing is dead. We have got a much higher calling now. Your role is not to market stuff at people, but to...
It’s not enough anymore to just create the strategy The competitive environment is shifting again. It’s not enough anymore to just create the strategy. It’s not enough to build out...
