What would you do if an airline lost your luggage? What would you do if an airline lost your luggage? Complain to a manager? Send them an angry email? Take...
Social media failure from AT&T Just another corporate social media failure - this time a marketing mess-up from AT&T. There are still companies that need to recognize that a social...
Social media has played an important role both in the recent wave of mobilisations in the Arab world and in protests across Western countries, such as the Occupy movement across...
How to avoid business disruption? What’s the key to avoid business disruption? Technology startups are disruptive because they are driven by a desire to solve an unsolved problem in a...
Humans have been bartering and swapping goods since cavemen loaned out the first thigh bone. But the internet has kicked sharing to new heights. The explosion of peer-to-peer networks -...
Marketers need to recognize that a social media presence is not a billboard - it's not an empty space that you can buy and slap your message on. When you...
Can you imagine opening the door these days to your neighbor standing there asking to share a cup of sugar? Or is it just a remedy from the old days?...
Where there is trust, there can be collaboration In the sharing economy building trust - along with convenience - is one of the biggest factors. The fastest growing startups in...
Don't need a drill Hamburg - Germany's 2nd largest city - has 1.800.000 inhabitants. How many drills are there in this city? Probably orders of magnitude more than we actually...
I don't need a drill. I need a hole The past few years have witnessed the rise of what’s called collaborative economy which implies sharing of physical, virtual and intellectual...
Once upon a time Once upon a time, one fundamental of the economy was pretty simple. If you wanted something, you bought and owned it. But now we have the rise...
In the last couple of years, we have seen the launch of several peer-to-peer services. From peer-to-peer accommodation, peer-to-peer lending to peer-to-peer task, the internet is turning us from consumers...
