Brands are being compelled to be more open, honest and transparent The days where companies could determine what messages are conveyed, to whom, where and when ensuring their brand reputation...
Culture and values are the winning components Organizations must transform their corporate culture in order to become collaborative social businesses. It’s no longer a debate that culture and values are...
All business turnaround situations are different, however, there are one element that always have to be on top of the agenda: Employee buy-in. Any manager who has struggled through a...
Lately business pages have been filled with episodes of consumer outrage over price increases: Sony came under fire for raising prices on Houston’s music in the UK Verizon Wireless canceled...
Reduce the time an organization needs to navigate change programs As social media platforms increasingly dominate communications in private lives, businesses are adopting them for the workplace. Although it is...
Great corporate culture doesn't just happen Let's face it - great corporate culture doesn't just happen - you need to make it happen. In general, a company's most expensive asset is its...
A little comment can create a firestorm of unhappy customers Like many companies, Nikon has an official presence on Facebook through which they try to engage their customers. Only problem...
Boycott Sony In recent years, Michael Jackson and Amy Winehouse's deaths sparked an immediate and drastic uptick in their record sales. Whitney Houston's passing has had a similar effect on...
Companies need to have a strategy for dealing with fake Twitter accounts The creation of malicious fake Twitter accounts can detrimental to companies - the damage they can do in...
It is time again for an another social media failure - this time from Toyota. What Toyota’s CamryEffect campaign did was pure and total Twitter spam. The Toyota account @CamryEffect...
Are you employees engaged? Are they giving your company their all? Do they believe that what they're doing is important? Do they feel appreciated? Do they show up for work...
What happens when the hashtag gets hijacked Many company's have discovered that using hashtags effectively can put Twitter and social media campaigns over the top. But what happens when a hashtag...
