Better think twice before posting an answers on Facebook A century-old ice cream company in a small Montana (US) town came under "fire" after a social media failure. The social...
Impact of Social Media in Today’s Business World
Greenpeace has an impressive track record on social media engagement A new Arctic Ready website has been circulating around the internet highlighting Shell’s Arctic efforts. They have a section for...
The new battleground for customer to air their grievances about companies Is social media the new battleground on which individuals air their grievances about companies? A survey conducted by communications...
There is no doubt there are plenty of companies that don’t get social media right. But as an example of a company/brand that most assuredly “gets it” when it comes...
Using Pinterest to engage with employees Pinterest continues to gain in popularity, and now it seems that more and more companies are using it to engage with their employees. There are...
Brands are being compelled to be more open, honest and transparent The days where companies could determine what messages are conveyed, to whom, where and when ensuring their brand reputation...
A little comment can create a firestorm of unhappy customers Like many companies, Nikon has an official presence on Facebook through which they try to engage their customers. Only problem...
Boycott Sony In recent years, Michael Jackson and Amy Winehouse's deaths sparked an immediate and drastic uptick in their record sales. Whitney Houston's passing has had a similar effect on...
Companies need to have a strategy for dealing with fake Twitter accounts The creation of malicious fake Twitter accounts can detrimental to companies - the damage they can do in...
It is time again for an another social media failure - this time from Toyota. What Toyota’s CamryEffect campaign did was pure and total Twitter spam. The Toyota account @CamryEffect...
What happens when the hashtag gets hijacked Many company's have discovered that using hashtags effectively can put Twitter and social media campaigns over the top. But what happens when a hashtag...
With the explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding how to use it the right way. What can we...
