There is no brand immune to a negative event ......... it happens, that’s life and most companies plan for this to happen by developing action plans and the like. But...
Impact of Social Media in Today’s Business World
Social media is providing dissatisfied customers with a powerful weapon For banking’s high-flyers, the guttersnipes of social media may seem rather insignificant. Yet banks are learning the hard way that...
Halloween attack - An oil-stained BP uniform is the Halloween outfit for 2010 Just when BP thought it had stanched the flow of oil and bad PR than this little...
Dilbert’s corporate world - the role of social media Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character....
Using social media sites to draw customers A new wave of street vendors aren’t content to stand still and hope customers find them. Equipped with mobile kitchens and mobile broadband,...
Social networking tools such as Facebook, Twitter, Youtube and Flickr have become invaluable mobilization tools for activists. No longer is social networking just for gossiping, hobnobbing or telling your friends...
BP under heavy social media attack Prompted by the BP rig explosion and the ensuing spill, BP came under heavy social media attack. Greenpeace, initiated a “Rebrand the BP Logo”...
Maybe 140 characters should not be used to comment on sensitive issues Maybe 140 characters should not be used to comment on controversial or sensitive issues, especially those dealing with...
BP oil spill - redirect traffic In the wake of the oil spill disaster in the Gulf of Mexico, BP has been getting a lot of negative press, has been...
The power of social media when a crisis or emergency erupts When most business leaders think about the advantages of using social media for business, they immediately think of the...
