Business improvement - Change Management - Organizational Culture - Strategy

Employee buy-in and participation is critical in organizational change
The key to change management - Employee buy-in and participation

Employee buy-in and participation is critical in organizational change Lack of employee involvement in the change management process can cause major setbacks Change is a common occurrence for every organisation, but the way change is...

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Fix the gaps in traditional service channels
Fix the gaps in traditional service channels

Brands are expected to address issues as they arise online Social media is a powerful tool for businesses. It helps them connect, engage, and establish trust with current and prospective clients, increase brand awareness, website...

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Forget marketing without the entire customer experience

Marketing needs to be concerned with the entire customer experience Customer service may have always been technically important, but today it is amplified by the power of “word of click“. Customer service is more important...

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Social media is changing the way customers complain
Customer service via social media will increase

Social media is transforming customer service With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service, whether...

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Top 8+ social media failures from 2012

Social media mishaps, failures and disasters from 2012 #1 - StubHub If you have access to a brand's Twitter account, make sure you log out before posting an offensive personal tweet. A StubHub employee posted:...

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Proud employees foster engagement
Proud employees foster engagement

How motivation is driven by purpose While people expect fair pay for their services, we all know that money isn't king. Nevertheless, when it comes to business many leaders all too often act as if...

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It’s time for disruption - Next industry ready for disruption

Will disruption hit airport car rentals Digitalization, digital technologies and collaborative consumption have already disrupted many different industries. Has the time come for car rental disruption? Airport car rentals are a big business but the experience...

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Don’t piggy back ride on natural disaster - Social media attack

Think twice before you try to turn a natural disaster into a promotional opportunity. American Apparel American Apparel offered 20% off for those in states affected by Hurricane Sandy, in case they were "bored" by...

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social media impact on business
Customer reviews can kill your company

In today’s highly technological world where information is at consumers fingertips via the internet, online reputation is a very important factor that can and will help a business grow or affect it negatively. But online...

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A lax approach to communication can bring companies in trouble

Disruptive change is not the only element that can bring companies in trouble. It seems that lack of communication can play an equally important role. Let's have a look at three companies: Nokia For more than...

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Change management require that people feel the problem
Top 5+ disruptive change questions - How to disrupt your industry

Massive disruption is coming Massive disruption is coming, and the only question is whether your company is going to cause it or fall victim to it. Disruption is not easy - either to create or...

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social media firestorm
Ice cream firestorm

Better think twice before posting an answers on Facebook A century-old ice cream company in a small Montana (US) town came under "fire" after a social media failure. The social media firestorm began when a...

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