Social media used to raise money for BP oil spill

Lately we have seen human rights group Amnesty International launched a social media campaign on Facebook, Twitter, MySpace and through bloggers, designed to raise money for a full page ad buy attacking oil company Shell in a UK national newspaper.

Now BP Public Relations (@BPGlobalPR) – parody account on Twitter with 134 followers - is seeking to raise money to combat the massive oil spill off the Gulf of Mexico.

Tumblr has painted its iconic ocean blue dashboard black today in an effort to raise awareness about the disaster, while simultaneously allowing users to donate right from their dashboards.

If you’re a Tumblr user, you can log on today and donate to a myriad of groups: Save Our Gulf, the National Audubon Society or the Greater New Orleans Foundation. Donating will also unlock the Limited Edition Black Dashboard as an account preference — and Tumblr will match every donation it receives.

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Social media used to raise money for BP oil spill — http://www.torbenrick.eu/t/r/ygi

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About the author

Torben Rick Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland View full profile

About the author

	Torben Rick
Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement and development and change management. International experience from management positions in Denmark, Germany and Switzerland View full profile