Social media have created a participation culture. We no longer merely watch and consume culture. We create, share and interact with it. Social media has forced openness and transparency in...
Creative crisis communication Apologizing has become one of the standard practices of crisis communication and reputation management. The problem is, they are all starting to sound alike. Johnson & Johnson,...
With the explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding how to use it the right way. What can we...
Top 10+ social media disasters Many global marketing companies are “sitting on the sidelines” looking for opportunities to “commercialize” social media. But sometimes brands don’t do this the right way....
Don't let things get arrogant Big companies start off with verve and energy and aspiration and incredible values that fuel their growth, then grow to the point that they’re no...
Consumers complain using social media Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if dissatisfied...
FedEx delivery person throwing a video monitor There have been countless examples of businesses not understanding the power and speed that social media can turn something from minor irritation into...
How do you explain your company's misstep to the public So you messed up. Big. How do you explain your company's misstep to the public? Back in july 2011, Netflix...
Some companies out-innovate their peers year after year after year. Why? Forbes recently published a list of the world's most innovative companies. But why do some companies have a high...
Change rarely comes easily Change is an inevitable part of the modern business environment. But change rarely comes easily. Organizations, and the people within them, must constantly re-invent themselves to...
A world of accelerating disruption In just a few decades we have witnessed the transition from an industrial, nation based, resource-orientated economy to a global, networked, knowledge-intensive economy. Organizations, and...
Employee engagement and financial performance are connected Most companies claim they want enthusiastic, engaged employees - and with good reason. Employee engagement and financial performance are connected. A recent study...
