Consumers have all the control now The traditional marketing model has been flipped on its head, and buyers have all the control now. They took control when information became ubiquitous on the Web. No longer...
The new commodity is trust – but a commodity that can't be bought or sold. Trust as an integrated part of business strategy - "The Trusted Company".
The advent of social media has opened a new avenue of marketing for corporations. The traditional "word-of-mouth" publicity has been replaced by the "word-of-web", as consumers are increasingly referring to social media sites before making...
The sharing economy will disrupt many industries Social technologies radically disrupted communications, marketing and customer care. With these same technologies, customers now buy products once and share them with each other. Beyond business functions, the...
JPM social media fail on Twitter - #AskJPM America’s biggest bank - J.P Morgan Chase & Co - had to cancel a planed Q&A session on Twitter: What happened? JPM announced its plans to hold...
The 4 Ps - Product, Price, Place and Promotion - of Marketing – time for a rewrite Product, placement, price and promotion – these are the four Ps of marketing. The 4Ps of marketing, also known...
Disrupt your own business before someone else does Companies must adapt to disruption, or they will themselves be disrupted - possibly even destroyed. So why not disrupt your own business before someone else does? Business...
The buying decision journey has changed By combining Web 2.0 interactivity with social media, social networks, mobile devices, local search and review sites consumers have finally taken control of the market place, online and offline....
Consumer behavior has shifted The high degree of customer loyalty which was normal in the “good old days” is now just a pleasant memory of times gone by. Now customer loyalty is disappearing in a...
Seven basic change management questions that should shape any change program In an era of profound and accelerating disruption: technological growth, the information age, changes in customer loyalty and consumption, changes in global economy and...
Companies must adapt The word “disruption” has become quite popular in the last few years. It’s for good reason. The Internet has truly transformed not only our personal lives, but the way entire industries operate....
The disappearing lifespan of companies In 2011 Peggy Noonan wrote an article on Forbes about the fate of Fortune 500 companies and their disappearing lifespan: Fifty years ago, “milking the cash cow” could go on...
