More and more automotive companies turn to social media when promoting new cars.

Volkswagen in Sweden has produced three videos that have gone viral, to the extent that one of them has become the most viral video ever made.

What makes it the most viral video is the number of blog posts and tweets about the video (4,736 blog posts and 16,380 tweets), at least according to the Viral Video Chart. “Pianotrappan” has been viewed almost 11 million times.

See also the other two videos:

• The world’s deepest dustbin
• The bottle game

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