Torben Rick

reasons why people resist change
Top 12 reasons why people resist change

Organizational change - Reasons why people resist change Expecting resistance to change and planning for it from the start of your change management progamme will allow you to effectively manage...

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5 inspirational social media campaign videos

There really has been a huge rise in social media videos and it seems that every brand makes a video to highlight the great work they have been doing. Not...

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Video as a storytelling tool
Social networks key to improved customer relations and product development

Akio Morita, co-founder of Sony, once said: We don't ask customers what they want - we tell them what they want. I'll take his word for it, since Mr. Morita...

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Quotes on change management
Top 20+ awesome quotes on change management

Quotes on change management Quotes on change management are useful to help motivation & inspiration & create success in business & management. Companies most likely to be successful in making change...

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Parody as a tool in social media attack
Parody as a tool in social media attack

BP parody attack Social media, from the perspective of a business, is great. The ability to communicate directly with an audience and create a more personal relationship with them can...

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Is there anybody out there
Is there anybody out there - Customer service and social media

Are your customers asking the very same thing Roger Waters famously asked on the 1979 Pink Floyd classic The Wall: Is There Anybody Out There? In today’s competitive world, a...

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embrace criticism on social media
The ability to embrace criticism on social media

Even if your business chooses not to engage in the online conversation, people are talking about your products and services whether you like it or not. Surely it’s far better...

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12 social media attacks and disasters

One mistake is all it takes for social media to turn against your brand For all the praise that brand advertisers have for social media, they must be aware that...

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Internal communication an important part of any change management process
Complaining customers as an opportunity to improve business

Companies love positive feedback - they post it on their website and use it as marketing fodder. But what about when feedback is, well, less than pleasant? What can you...

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key elements in creating a high performance culture
Top 10+ key elements in creating a high performance culture

High performance culture are not dependent on one simple factor High performance culture are not dependent on one simple factor or as a result of one or two things. The...

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How to use social media as a crisis management tool

Bank customers hitting back through social media

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Storytelling an important part of change management
Storytelling an important part of change management

What do stories have to do with change management - Storytelling can be a powerful tool when leaders want to drive organizational change There’s nothing new about storytelling. Long before...

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