Torben Rick

Change management require that people feel the problem
Change management require that people feel the problem

The psychology of change management Change management needs a SEE-FEEL-CHANGE approach The first error in change management is failing to emphasize the gravity of the situation. Failure to create a...

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How to hold people accountable – Performance management
How to hold people accountable – Performance management

How to hold people accountable Everybody, somebody, anybody, and nobody Does this little story sound familiar? This is a story of four people named Everybody, Somebody, Anybody, and Nobody. There...

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Social media isn’t as easy as it looks

Social media isn’t as easy as it looks - Chrysler had to realize that. The official Twitter account of Chrysler brand vehicles dropped the F-bomb in an update from an...

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Yet another social media failure

More and more companies are embracing social media like never before, taking to Facebook, Twitter and other tools in droves to connect with the customers of tomorrow - but it's...

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YouTube as a key tool in crisis management
YouTube as a key tool in crisis management

More and more companies use YouTube to apologize More and more companies use social media and in particular Youtube to apologize to their customers and as a key tool in...

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All publicity good publicity – does social media form a part of that adage

If you joined the rest of the world in cringing at the Domino’s Pizza social media PR disaster a couple of years back – Taco Bell seems to be pointing the...

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Real change management happens at the bottom
Respond in the same social media that the complaint originated

Respond in the medium that the complaint originated “Does negative social media hurt business?”, "Did social media attack harm BP’s bottom line?" - Is any publicity, good publicity?  It depends...

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social media impact on business
Social media sites used to channel anger and frustration

A growing scale internet users are tapping social media sites to seek support for what they see as unfair company practices Social media harnessed the support - and donations -...

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Better have a social media risk management plan
Did social media attack harm BP’s bottom line

There is no brand immune to a negative event ......... it happens, that’s life and most companies plan for this to happen by developing action plans and the like. But...

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Change management require that people feel the problem
Bank customers hitting back through social media

Social media is providing dissatisfied customers with a powerful weapon For banking’s high-flyers, the guttersnipes of social media may seem rather insignificant. Yet banks are learning the hard way that...

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Change management need a sense of urgency
Change management need a sense of urgency

Creating a sense of urgency alerts the organization that change must occur - The first step of the change management process is to establish a sense of urgency Rapidly changing...

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Use social media to surprise customers
Use social media to surprise customers

Use social media to spread a little happiness amongst customers During the unprecedented ash crisis in Europe KLM used social media quit actively to inform about an ongoing situation. They...

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