Torben Rick

Change management require that people feel the problem
Bank customers hitting back through social media

Social media is providing dissatisfied customers with a powerful weapon For banking’s high-flyers, the guttersnipes of social media may seem rather insignificant. Yet banks are learning the hard way that...

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Change management need a sense of urgency
Change management need a sense of urgency

Creating a sense of urgency alerts the organization that change must occur - The first step of the change management process is to establish a sense of urgency Rapidly changing...

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Use social media to surprise customers
Use social media to surprise customers

Use social media to spread a little happiness amongst customers During the unprecedented ash crisis in Europe KLM used social media quit actively to inform about an ongoing situation. They...

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Megaphone - Impact of social media on consumer behavior
How to use social media for change management

Strong organizational cultures help companies operate efficiently and effectively because individual behaviors and interactions are aligned with organizational values. On the other hand, in firms with weak cultures and little...

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Halloween attack – An BP uniform is the Halloween outfit

Halloween attack - An oil-stained BP uniform is the Halloween outfit for 2010 Just when BP thought it had stanched the flow of oil and bad PR than this little...

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Social media changes customer service landscape

Social media changes customer service landscape Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if...

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Facebook used as online movement against companies. Facebook used as online movement against companies
Uphill battle to bring social media to larger companies

Dilbert’s corporate world - the role of social media Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character....

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Get customer feedback through virtual panels

Interact with customers No matter how you interact with customers, take the feedback as constructive criticism that can help you determine your company’s future. A brand that had the ability...

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Act quickly to avoid a corporate image nightmare

Air Canada acted quickly to repair a wheelchair A bad experience shared on the Internet can travel at a velocity that can reach millions of people over night. As people...

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HMV disruptive change - Adapting too late to the change
Companies in crisis need to build trust with the public

Think with a little less head and a little more heart It's a fundamental rule of crisis management: Think with a little less head and a little more heart. That's...

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Transparency in a social media age – Brand transparency

Internet access provides consumers with endless amounts of information at their fingertips - it's all a search and a click away. And since this information has become available, we have...

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Using social media sites to draw customers
Using social media sites to draw customers

Using social media sites to draw customers A new wave of street vendors aren’t content to stand still and hope customers find them. Equipped with mobile kitchens and mobile broadband,...

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