Nestle Food giant Nestle, already under pressure from environmentalists, became the subject of a Facebook- and Twitter-based "twitstorm" when the operators of the corporation's Facebook page took a hostile approach...
Impact of Social Media in Today’s Business World
Flash mob protest against BP Through a Facebook page a flash mob was arranged at the BP station on Houston and Lafayette in New York City. The Facebook page outlined...
If you mess up, your family might forgive you but the web world will not - they will hold you accountable. While some companies are looking to social media as...
A fake BP Twitter account used for social media attack Well in the wake of the oil spill disaster in the Gulf of Mexico, now it’s BP’s turn. I’d like...
Intel was attacked by activists Intel was attacked by activists opposed to minerals mining in the Congo inundated Intel's Facebook page. They wanted Intel to pledge its support for a...
Human rights charity seeking to raise money through social media for campaign targeting Shell Human rights group Amnesty International launched a social media campaign on Facebook, Twitter, MySpace and through...
A frontal assault against Nestlé Nestlé, maker of Kit Kat, was using palm oil from companies that where trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans...
There is no brand immune to a negative event There is no brand immune to a negative event ... it happens, that's life and most companies plan for this to...
Different approaches to using social media during the unprecedented ash crisis Even though Air France and KLM are two brands within the same company, they took radically different approaches to...
A bad experience shared on the Internet can travel Perhaps the most important component for business leaders to understand in a social world is "experience". A bad experience shared on the...
Obscene Twitter update Business beware, be very sure who is tweeting on behalf of your organisation otherwise there is a risk that your facing the same problem as Vodafone UK...
Social media has given consumers a whole new voice so companies better not give consumers anything bad to talk about. Taco Bell What happens when your brand gets its 15...
