Consumer loyalty, is a thing of the past If business leaders thinks that the global crisis is over and that the future financial performance should be okay, a word of caution is that all businesses...
Let’s try Facebook Following an announcement that it was raising prices by 9.2 percent, British Gas inexplicably decided to tackle customer complaints head-on with a Twitter Q&A. The #AskBG question and answer session amounted to...
British Gas - Twitter hashtag #AskBG Raising fuel costs is an unpopular decision at the best of times, but power company British Gas somehow managed to make things even worse. Following an announcement that it...
Kindergarten classrooms – you must share everything In fact, the age-old philosophy once relegated to kindergarten classrooms - you must share! - has become a veritable disruptor to the way we think about services, possessions and...
Your business model doesn’t work anymore "Innovation" is the hottest word in business, but most of the discussion centers on products and services. The more profound challenge for most companies now is imagining a new...
From communication to social media and the new shared economy The Internet revolution - from communication to social media and the new shared economy - has done more than just break down market barriers. It has...
#WTFF - Another hashtag failure Many companies have tried to promote their products on Twitter … and have ran into a problems. This is a story of how marketing goes wrong in social media due...
By harnessing the power of the mobile Internet, new companies are encouraging their customers to share products, from connecting people who want to lend money with those who want to borrow, share homes or apartments to children's...
Campaigns against brands using social media channels Most companies are barely prepared to deal with unhappy customers who use social media to air their gripes. Now they must be ready to respond when organized entities,...
The evolution of the Internet The evolution of the Internet has shifted the relationships between sellers and buyers. The first era of the internet was one-way, allowing corporations to better market their products to more...
Peer-to-peer boat sharing Now the the sharing economy has hit the water - peer-to-peer boat sharing. A new breed of boat-sharing services is entering the market. Much as Airbnb, HomeTrip and 9Flats lets people rent...
Backlash and negative comments from customers Do you want backlash and negative comments from customers? Than use a national tragedy to promote your products. Some marketing ideas are so unquestionably bad it's hard to believe...
