Microsoft Advertising has released a B2B Social Media White Paper, based on their experiences using social media. The social media topics the white paper describes are: Listening, blogging, Twitter, Facebook, social media at live events, social media and search engines. The most important part of the white paper is the final section where the Microsoft [...]

Today’s customers aren’t just simply customers, they’re influencers and social networkers. Across the Web at any hour, they’re sharing observations about your company’s products and services. Customers amplify their single voices when they blog, write online comments and reviews, and participate in communities such as Facebook and Twitter. In the age of micro-blogging it will [...]

Business beware, be very sure who is tweeting on behalf of your organisation otherwise there is a risk that your facing the same problem as Vodafone UK did. The Vodafone Twitter account Tweeted this message: @VodafoneUK: is fed up of dirty homo’s and is going after beaver: @VodafoneUK removed the message but unfortunately the tweet [...]

Deutsche Bahn is facing huge customer service problems due to delays, disturbances, overheated trains, malfunctioning reservation system, redirects etc. A new service now collect opinions about Deutsche Bahn from Twitter. If hastag #bahn or #db have been used on Twitter than Train Tweets shows all the tweets. More about the project: Tweetet aus allen Zügen! [...]