Due to social media things have really changed when it comes to ensuring or even increasing visibility. James Snider had to realize that: “I was in international technology marketing for 15 years. I’d written articles, been quoted by the press, had dozens of press releases with my name in it, but still, the day after [...]

Fax numbers were replaced by e-mails a few years ago and now it seems that the time for yet another change has come. One in every five businesses worldwide will start using social networking in place of e-mail as a primary vehicle of interpersonal communications, says IT research firm Gartner. It has also predicted that [...]

More and more automotive companies turn to social media when promoting new cars. Volkswagen in Sweden has produced three videos that have gone viral, to the extent that one of them has become the most viral video ever made. What makes it the most viral video is the number of blog posts and tweets about [...]

There are still a number of business people that have doubts about social media as a business driver. In recent study from Business.com over 1,400 individuals, 69 percent of whom work at business currently using social media and 59 percent of whom are business owners or C-Level executives, where asked: “How does your company currrently [...]